ITTAH YODA MEETS
CAMILLE FOURNET
“After visiting the Camille Fournet atelier, we were particularly inspired by the traditional excellence of the French luxury industry, from attention to detail in the selection of materials and artisanal craftsmanship to the community it creates. In addition, we were intrigued by the fact that most of the products are designed to be touched, so how they feel against the skin is very important.”
ÉQUINOXES
"This new series of sculptures invites the viewer to experience sensations of comfort and plenitude, evoking a possible experience of childhood revisited."
After visiting the Camille Fournet atelier, we were particularly inspired by the traditional excellence of the French luxury industry, from attention to detail in the selection of materials and artisanal craftsmanship to the community it creates. In addition, we were intrigued by the fact that most of the products are designed to be touched, so how they feel against the skin is very important.”
What were your sources of inspiration?
Next, we explored the customer experience and that of the store’s staff. So we created a soft sculpture, or rather a therapeutic object, which visitors are invited to touch, hold and squeeze, in order to have a different in-store experience.
We conceived this installation like a stage suspended right in the heart of the Camille Fournet boutique in Paris, offering visitors the possibility of self-immersion. Its universe is inspired by pillars of Maison Camille Fournet, notably shape, color and touch. The installation’s various elements invite the viewer to engage with the work through touch and even immersion by settling into the sculpture/seat. On the floor, a carpet delimits a zone between reality and fiction.
We’ve designed a new series of soft sculptures specially for the équinoxes project. Their shapes come from the genealogy of creatures we've been developing over the years.
In keeping with our ecological artistic practice, we also wanted to work with natural materials, whose colors are created by plant-based dyes that we produce in our ateluer and that evoke the importance of color at Camille Fournet. This new series of sculptures invites the viewer to experience sensations of comfort and plenitude, evoking a possible experience of childhood revisited.
Flamboyant, Ittah Yoda, 2024
Photo credit: Kinuko Asano
Flamboyant
Sketch on paper, using paintbrush and oil-based paint
Credit: Kinuko Asano
Flamboyant
Example of natural fabric treated with plant dyes
Credit: Kinuko Asano
Flamboyant
Collecting marble and chestnut wood
Credit: Kinuko Asano
Flamboyant
Prototype of the imaginary creature called "Flamboyant"
Credit: Kinuko Asano
CAMILLE FOURNET LIKES TO PLAY WITH MATERIALS AND COLORS. WE LOVE CREATORS, THEIR INVENTIVITY, THEIR PROWESES AND THE WONDERFUL THEY ARISING UP.